We were introduced to Activant Capital through our investment partners at Mayfield. From our initial conversation, it was evident we shared a common perspective on B2B commerce. Sales teams predominantly drive B2B commerce, and this will not change. While Product-Led Growth (PLG) is an effective lead generation tool, firms such as Slack and Monday.com still have large scale sales teams to close predictable and high ACV deals.

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Presently, the B2B fintech sector is intensely competitive. Many companies are prioritizing high-volume processing and simplification of payment transactions in the B2B eCommerce space. At Vartana, our mission is to adapt this methodology to more complex, sales-person driven, B2B transactions through a state-of-the-art checkout platform. We envision Vartana as the quintessential product for sales teams, and for this vision to come to fruition, our platform must adapt to complex deal cycles involving multiple stakeholders.

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Our flagship and one-in-a-kind CRM-embedded, B2B checkout platform with integrated financing has proven highly successful. We are pleased to report that we concluded last year with an impressive 600% YoY growth, the introduction of the Vartana Capital Marketplace, and the rollout of our Closing Platform capable of handling transactions of any size or complexity. Over the past few months, we have forged several new partnerships with leading enterprises such as Domo, launched several new product offerings, and we are delighted to announce our new $20M Series B up-round of funding.